Natusy Alves

I led problem discovery and journey mapping, partnering with CX to validate customer confusion and identify the key friction point. I worked closely with Engineering to understand the technical constraints and identify a front-end-only solution, avoiding backend or SAP changes. I explored and prototyped alternative solutions, using user feedback, existing usability evidence and Design System constraints to evaluate the options. I recommended two solutions for A/B testing and discarded a third because the alert could be perceived as an error. I also collaborated through handoff and supported validation during implementation.

The A/B test showed that the selected solution increased clicks on “Finalize purchase” by 11.2% and increased device purchase orders by 21.6%, with both results reaching statistical significance. The solution was then supported through implementation, reducing ambiguity around plan information and improving progression toward purchase.

A/B test comparing the existing experience with the proposed solutions. The winning variation showed +11.2% clicks on “Finalize purchase” and +21.6% device purchase orders, with statistically significant results.